AARA COUTURE, curated by AARTEE & RAAHUL, has been a preferred Shopping destination for Women Couture. Our History dates back to 1980’s as a store by the name of ‘SELECTION’. After more than 3 decades, we changed to start our own LABEL- AARA COUTURE.

Born from the rich traditional heritage of Indian clothing, Aara has evolved over thirty-five years to offer the elegance of the times gone by, with our distinctive touch of simplicity and elegance. We have closely followed and adapted the pulse of retail and consumer trends to give our customers a versatile range and ensembles that suit every occasion.

With a collection of Bridal Lehengas, Gowns, Indo Westerns, Dresses and Pre Stitched Sarees, our collection has an incredible range of fabrics and hand-worked apparels which are Ethnic with a contemporary twist.


From the traditional Indian woman who adorns herself with Indian wear for all occasions; to the Modern Indian woman who occasionally prefers to indulge in the heritage of the times gone by, AARA has something for Everywoman!
AARA COUTURE products are accessible to people across the globe and our online presence of these classic collections ensures a shopping experience that is personalized and seamless. Our complimentary services of video conferencing and customized fitting can help you find what you’re looking for and also personalize it to your comfort.